How to make a team that can double conversion rates

Leadership is about people.  It is not about projects or products. If you want to lead people, you need to understand where they are coming from and use that information to make the best decisions for everybody.  If you want people to follow you, you need to hear them.  If you want a product to succeed, … Continue reading How to make a team that can double conversion rates

Communicating Value and Web Conversion Part 1

The only Graduate Certificate of Its kind At The University of Florida, there is a certificate you can get through the college of Journalism and Communications called "Communicating Value and Web Conversion".  The last class I took for this certificate was just as excellent as all the other courses, however there was one major difference … Continue reading Communicating Value and Web Conversion Part 1

How The Website Team Increased Call Center Orders by 14%

Increased Profits When Testing Segments Last year we saw that having our contact number on the site was very helpful for many of our users.  We spoke to our lead designer about the data and asked for some suggestions on how to take advantage of the insight. That was when things got a little crazy.  … Continue reading How The Website Team Increased Call Center Orders by 14%

How We Stopped a Beautiful Page From Ruining Everything

A Culture of Testing is Not Enough SPOILER ALERT - The more beautiful page lost by 37.8%, but that is not all. In late 2017, Our testing team received a beautiful redesign for a hotel page from design.  This new design had gone through user research, including user testing, and would replace the current design … Continue reading How We Stopped a Beautiful Page From Ruining Everything

What is an Optimization Manager

The term "optimization" is vague. there are many references to this in technology "Search engine optimization" being the most commonly associated in my experience. so then you explain that you run tests on the website... so people think you run speed tests and "optimize" the code for a website... Next you explain that you run … Continue reading What is an Optimization Manager

Website Optimization: How we got 52% more leads in three months

Many thanks to MECLABS and MarketingSherpa for their help in this journey. I could not have done this without them. They also did an amazing job making this information so beautiful and accessible. Note: MECLABS no longer has this information on their site.  I have updated the link to a direct download below. The 5-part … Continue reading Website Optimization: How we got 52% more leads in three months