About Us

faceI enjoy the simple pleasures in life, like youtube videos and interesting books.  I also have a desire to make the world a better place, and when I learned marketing could help people make better decisions for themselves I knew I found something worth doing.

I have a day job working as an optimization manager in the travel industry where I am continuing to hone my craft.  By night I write this blog, as well as work on a number of other projects, some with names and others with names pending… more on this later.

What is the purpose of this blog?  to help others understand how they can use a scientific methodology to optimizing and testing their websites, so they can help others make the best decisions for themselves.