My Current Reading List

JavaScript in 24 hours, Sam's Teach Yourself by Phil Ballard Adobe Target Classroom in a Book by Brian Hawkins and Lily Chiu-Watson Managing Customer Experiences and Relationships: A Strategic Framework by Don Peppers, Martha Rogers, and Philip Kotler The Power of Vulnerability by Brene Brown (second time around) The Book of Mormon Zero to one … Continue reading My Current Reading List

The NASA Paradigm in the Business World

Talking with an engineer from NASA, I learned that there is little difference in the learning process used by NASA engineers and that used by many UX and Conversion Rate Optimization (CRO) professionals. Two Sides of the Same Coin Although this is only a minuscule glimpse into what NASA engineers do, it gives enough insight for … Continue reading The NASA Paradigm in the Business World