At The University of Florida I am studying customer communication, value proposition, and optimization testing from the only web conversion graduate certificate program out there right now. The following is made up mostly of reading material they are giving us, but I also added another book to the lessons learned. Lesson 1 In "What Most … Continue reading 3 optimization lessons from 3 books and an article
After completing a winning A/B test with our Landing Pages, our management team decided it was time to launch a redesign of the home page. A lot of work went into producing the ideas that came out of the brainstorming meetings about the page, and we honestly made some great improvements over the original design. … Continue reading How a single home page test achieved 170% increase in leads
Situation: When we ran our second form page test, and it too did not succeed, I was discouraged, yet hopeful. you see, I had already done some work on the form page in question and it had already given us some pretty significant lifts, so it made sense that it would be difficult to succeed here. Time … Continue reading How a B2B company got a 52% increase in leads From Key Pages in 3 months
Make life a little harder for yourself than it has to be, so that life can be a little easier for some other creature.
Talking with an engineer from NASA, I learned that there is little difference in the learning process used by NASA engineers and that used by many UX and Conversion Rate Optimization (CRO) professionals. Two Sides of the Same Coin Although this is only a minuscule glimpse into what NASA engineers do, it gives enough insight for … Continue reading The NASA Paradigm in the Business World
I am not advocating purposely failing Just like the stock market, when it fails big, it provides people with big opportunities. No one really wants a big fail in the stock market (hopefully), but a fail is not the end, if you are smart. When you run an A/B or Multivariate test, your boss has … Continue reading If You Are Going to Lose, Lose Big!
Stop The Bleeding Your website, much like a body, lives. It communicates and provides services and products. It may even be your sole source of income. That website of yours, just like the human body, needs blood to survive. This life-blood is called traffic. If your traffic does not get what it wants when it … Continue reading Your Website Is Bleeding Out