I am sure you have seen clever ads that help your brain think a different way, and clear ads that are upfront and even blatant sometimes. This article's purpose is to touch on some of the merits and pitfalls between them, and do a light B2C case study on how sacrificing the confused customers for … Continue reading Cleverness vs. Clarity – Ready… FIGHT!
I was working with a designer and explained, in a nutshell, what a thought sequence is and some ideas on how we could follow it in the new designs for a page. My nutshell version felt too compressed, so here's my augmented explanation: There are 2 principles that will be helpful in understanding the thought … Continue reading Thought Sequence – why it rules design
At The University of Florida I am studying customer communication, value proposition, and optimization testing from the only web conversion graduate certificate program out there right now. The following is made up mostly of reading material they are giving us, but I also added another book to the lessons learned. Lesson 1 In "What Most … Continue reading 3 optimization lessons from 3 books and an article
After completing a winning A/B test with our Landing Pages, our management team decided it was time to launch a redesign of the home page. A lot of work went into producing the ideas that came out of the brainstorming meetings about the page, and we honestly made some great improvements over the original design. … Continue reading How a single home page test achieved 170% increase in leads
Situation: When we ran our second form page test, and it too did not succeed, I was discouraged, yet hopeful. you see, I had already done some work on the form page in question and it had already given us some pretty significant lifts, so it made sense that it would be difficult to succeed here. Time … Continue reading How a B2B company got a 52% increase in leads From Key Pages in 3 months
Make life a little harder for yourself than it has to be, so that life can be a little easier for some other creature.